Media Studies

Head of Department: Mr T Early

Overview

 The Media Studies Department offers courses in A Level Film Studies and Cambridge Technicals Level 3 in Digital Media and works in close collaboration with the English Dept.  Both Digital Media and Film Studies can be taken together or studied separately and is a good combination of subjects to develop students’ communication and creativity.

The vision of the department is to provide students with the opportunity to learn and develop creative skills
in a professional working environment. The ethos of the department is inclusive and all students of are encouraged to take responsibility for their learning, share facilities and work flexibly as members of a team in which individual interests and specialisms are recognised, encouraged and nurtured.

The department aims to provide the students with learning which is relevant to living in the modern world, to make them aware the media industries’ influence on student’s everyday lives. We also aim to engender an appreciation of creative opportunities within the media and to help students develop high level skills.

Increasingly diverse ways of learning are being explored and the department and the department’s classrooms include two computer rooms in which the students work on a range of creative activities including magazine print based projects, web-design and video work which demand high level use of image manipulation. The software used by the students include Adobe Premier Pro and the Adobe Creative suite including Photoshop and InDesign.

Our classrooms also include a green screen and photographic back drop as well as a range of lighting. Students are encouraged to utilise these and the Sony A5 digital cameras to produce high quality images for their work.

Expectations for students are high and media students are expected to be both responsible and professional. Our methods of working allow for opportunities for independent learning and for students to take responsibility for their learning, combining theory with practical skills while always remembering to have fun.

There are also clubs and activities offered by the department which is home to the Warlingham Film Club offering a chance to younger students to develop an interest in film and open a window on the wider world with a range of genres and films from other cultures. Those who join are encouraged to participate actively in the club and we have had students become national Film club Ambassadors. The Media Department often contributes to whole school projects and club members have also participated in the BBCs School Report as well as making an film about the school’s Olympic Ambassadors.

Course Overview

Cambridge Technical Level 3 Extended Certificate in Digital Media

The CTEC in Digital Media is equivalent to an A Level and worth the same UCAS points. It’s designed to be slightly more practical and with more focus on new and online media than the A level course.

It is modular in construct meaning students have to pass 5 different modules on a variety of media related subjects in order to pass the course as a whole

Unit 1: Media Products and Audiences

Written examination: 2 hours

25% of qualification

The aim of this unit is for you to develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences.

You will therefore learn about the different ownership models in the media industries, and you will learn how to analyse different media products within the sector to understand the fundamentals of how meaning is created for audiences.

You will learn about how audiences are categorised, researched and targeted by media producers and how media institutions distribute and advertise their products to audiences.

We will be looking at texts as diverse as Game of thrones and Black Panther to newspapers, magazines and social media, as well as debates such as do video games cause violent behaviour?

Unit 2: Pre-Production and Planning

Written examination: 2 hours

25% of qualification

Pre-production and planning are key aspects of any media production, time spent well leading up to a production can save time and money.

By completing this unit, you will understand the preproduction process that the creative media industry follows when creating a product.

You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered.

You will learn about the constraints that need to be considered when planning a new media production, including timescales and resources.

You will understand how to create pre-production documents in relation to client requirements and how to plan projects to meet these needs.

Unit 3: Create a Media Product                                           

Non exam assessment (coursework module)                                                            

16.66% of qualification

Media products have a range of different purposes. Whether it is to advertise and promote a product or service, inform an audience of a cause or engage and entertain an audience.

The aim of this unit is for you to develop knowledge and understanding of the production processes for producing one of the following media products:

· print-based

· audio-visual

· audio

You will apply your learning gained in Units 1 and unit 2 if completed, to plan and produce a media product.

You will complete planning materials to take them forward in the production and post–production stages of your intended media product.

You will plan, produce and edit original content for your intended product.

By completing this unit, you will have the skills to:

· create a proposal to meet a client brief

· produce planning materials

· create and manage original content for the product

· apply editing techniques.

Unit 6: Social Media and Globalisation

Written Exam (1.5 hours)

16.66% of qualification

The aim of this unit is to enable you to understand the ways in which online technologies and social media products have created a globalised, connected society and how such tools are used by media producers.

As part of this you will evaluate the positive and negative impacts of social media on businesses, individual users and producers.

You will also learn about issues surrounding censorship and regulation of social media, and the impact this has on media production and distribution.

You will fully investigate how media producers use contemporary social media to generate ideas, fund and plan projects with other professionals and how social media is used commercially to create awareness and advertise products to global audiences.

Unit 20: Advertising Media

Non exam assessment (coursework module)

16.66% of qualification

In completing this unit, you’ll understand advertising campaigns and how audio-visual, print based or audio advertising media are used within them.

You’ll plan an advertising campaign for a product or service, selecting the appropriate media components to produce it.

You’ll produce original media components for incorporating into a campaign, considering the market and its target audience, as well as legal and ethical constraints, to ensure that all components comply with the required codes and conventions of the genre.

A Level Film Studies                         

Introduction: Studying film

At the root of all film studies is a recognition that films are made: they are constructed using a range of elements – cinematography, mise-en-scène, sound, editing and performance (the key elements of film form) – which are organised structurally in terms of narrative and often genre (the structural elements of film form). How filmmakers use these elements, frequently in complex and highly artistic ways, is a large part of what constitutes the formal study of film. Equally important is how spectators respond to the work filmmakers create and how learners interpret the films with reference to spectator response, relevant contexts, critical approaches and debates. In turn, these formal studies have a direct impact on learners' own work as filmmakers and screenwriters.

For this specification, the elements underpinning the study of film are organised into:

•             Core study areas, which learners apply to all the films they explore

•             Specialist study areas, which learners apply to specific films

Component 1: Varieties of film and filmmaking

Written examination: 2½ hours

35% of qualification

This component assesses knowledge and understanding of six feature-length films.

Section A: Hollywood 1930-1990 (comparative study)

One question from a choice of two, requiring reference to two Hollywood films, one from the Classical Hollywood period (1930-1960) and the other from the New Hollywood period (1961-1990).

Section B: American film since 2005 (two-film study)

One question from a choice of two, requiring reference to two American films, one mainstream film and one contemporary independent film.

Section C: British film since 1995 (two-film study)

One question from a choice of two, requiring reference to two British films.

Component 2: Global filmmaking perspectives

Written examination: 2½ hours

35% of qualification

This component assesses knowledge and understanding of five feature-length films (or their equivalent).

Section A: Global film (two-film study)

One question from a choice of two, requiring reference to two global films: one European and one

produced outside Europe.

Section B: Documentary film

One question from a choice of two, requiring reference to one documentary film.

Section C: Film movements – Silent cinema

One question from a choice of two, requiring reference to one silent film or group of films.

Section D: Film movements – Experimental film (1960-2000)

One question from a choice of two, requiring reference to one film option.

Component 3: Production

Non-exam assessment

30% of qualification

This component assesses one production and its evaluative analysis. Learners produce:

•             either a short film (4-5 minutes) or a screenplay for a short film (1600-1800 words) plus a digitally photographed storyboard of a key section from the screenplay

•             an evaluative analysis (1600 - 1800 words).

September 2019